CRM - Delaware Consulting Belgium

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CRM

Introduction

CRM Dimensions

From CRM to xRM

CRM Change Management

Sales Anywhere

CRM: One of the most misused acronyms

CRM or Customer Relationship Management is probably one of the most misused acronyms in the ICT applications business. The best ways to identify CRM needs are:

to assess whether your business drivers (Key Performance Indicators or KPIs) are focusing on revenue generation, sales and marketing efficiency, customer satisfaction, attraction, retention and loyalty
to reduce the costs of marketing and client service while delivering the most efficient customer experience
to ensure that your company is moving from a product-centric Go To Market to a customer-centric one.

From salesforce automation to field service management, from online browser-based user experiences to mobile tablet-based native applications: the CRM landscape is wide and highly confusing. Any business requirement coming from your sales, service or marketing department will probably be qualified as a CRM project. Initial requirements may be small, but it's important to make the right decisions from the very beginning. After all, the key success factor for a CRM strategy is its complete and speedy integration with all the other entities within the organization.

Delaware Consulting has decided to invest in 2 main CRM players: Microsoft with Dynamics CRM and SAP with CRM, CRM BAiO, CRM RDE.

More info?

Wondering how our CRM & XRM-solutions can help you? Just contact us, we are glad to come around for an informal talk.

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